The portable MBA in marketing

Book Cover
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J. Wiley,
Pub. Date:
2nd ed.
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company''s good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations. This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including: * New negotiation skills for salespeople * Current marketing strategies * Innovative approaches to qualitative research that deepen your understanding of your customers * Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet. Written by two leading educators/marketing consultants and drawing material from the world''s finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It''s the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level. The Portable MBA Series The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley''s Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today''s vital business topics. SERIES TITLES: Core Curriculum The Portable MBA, Third Edition * The Portable MBA in Economics * The Portable MBA in Entrepreneurship, Second Edition * The Portable MBA in Finance and Accounting, Second Edition * The Portable MBA in Investment * The Portable MBA in Management * The Portable MBA in Marketing, Second Edition * The Portable MBA in Strategy. Vital Business Topics Real-Time Strategy * New Product Development * Total Quality Management, Second Edition * Psychology for Leaders * Market-Driven Management. Also Available The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies Praise for ThePORTABLE MBA in Marketing, second edition "I''m really ''gung-ho'' about this book. If you follow its advice, your customers will become your ''raving fans.'' Everyone needs to understand and apply these essential principles to attract and retain delighted customers." -Ken Blanchard author of the bestseller The One Minute Manager. "Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You''ll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!" -Scott H. Creelman, Executive Vice President Spalding Sports Worldwide.
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Grouping Information

Grouped Work ID07c30124-1e87-4b1f-e482-da57146a7166
Grouping Titleportable mba in marketing
Grouping Authorschewe charles d
Grouping Categorybook
Last Grouping Update2019-02-26 01:10:49AM
Last Indexed2019-12-08 03:39:17AM

Solr Details

auth_author2Hiam, Alexander.
authorSchewe, Charles D., 1942-
author2-roleHiam, Alexander.Portable MBA in marketing.
author_displaySchewe, Charles D
available_at_pitkinPitkin Library
detailed_location_pitkinPitkin County Library
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
ils:.b1464745x.i29754653Pitkin County Library658.8 S3281falsefalseOn Shelfpc
itype_pitkinAdult book
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_pitkin658.8 S328
owning_library_pitkinPitkin County Library
owning_location_pitkinPitkin Library
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b1464745xBookBooks2nd ed.EnglishJ. Wiley, [1998]xiii, 497 pages ; 26 cm.
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b1464745x.i29754653On ShelfOn Shelffalsetruetruefalsefalsetrue96, 97, 98, 99
seriesPortable MBA
series_with_volumePortable MBA|
subject_facetMarketing -- Management
title_displayThe portable MBA in marketing
title_fullThe portable MBA in marketing / Charles D. Schewe, Alexander Watson Hiam
title_shortThe portable MBA in marketing