The guerrilla marketing handbook

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Publisher:
Houghton Mifflin,
Pub. Date:
1994.
Language:
English
Description
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
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ISBN:
9780395700136
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Grouping Information

Grouped Work ID57558426-2490-bab6-4b25-aaeb0a4f8800
Grouping Titleguerrilla marketing handbook
Grouping Authorlevinson jay conrad
Grouping Categorybook
Last Grouping Update2018-10-10 01:06:21AM
Last Indexed2020-01-18 01:55:53AM

Solr Details

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auth_author2Godin, Seth.
authorLevinson, Jay Conrad.
author2-roleGodin, Seth.
author_displayLevinson, Jay Conrad
available_at_pitkinPitkin Library
detailed_location_pitkinPitkin County Library
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id57558426-2490-bab6-4b25-aaeb0a4f8800
isbn9780395700136
item_details
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itype_pitkinAdult book
last_indexed2020-01-18T08:55:53.324Z
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literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_pitkin658.8 L665g
owning_library_pitkinPitkin County Library
owning_location_pitkinPitkin Library
primary_isbn9780395700136
publishDate1994
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b10698942BookBooksEnglishHoughton Mifflin, 1994.379 pages : illustrations ; 26 cm.
recordtypegrouped_work
scoping_details_pitkin
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b10698942.i1844507xOn ShelfOn Shelffalsetruetruefalsefalsetrue96, 97, 98, 99
subject_facetHandbooks and manuals
Marketing -- Handbooks, manuals, etc
Small business -- Management -- Handbooks, manuals, etc
title_displayThe guerrilla marketing handbook
title_fullThe guerrilla marketing handbook / Jay Conrad Levinson and Seth Godin
title_shortThe guerrilla marketing handbook
topic_facetManagement
Marketing
Small business