The guerrilla marketing handbook

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Houghton Mifflin,
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This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
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Grouping Information

Grouped Work ID 57558426-2490-bab6-4b25-aaeb0a4f8800
Grouping Title guerrilla marketing handbook
Grouping Author levinson jay conrad
Grouping Category book
Last Grouping Update 2018-10-10 01:06:21AM
Last Indexed 2019-03-19 03:27:11AM

Solr Details

accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Godin, Seth.
author Levinson, Jay Conrad.
author2-role Godin, Seth.
author_display Levinson, Jay Conrad
available_at_pitkin Pitkin Library
detailed_location_pitkin Pitkin County Library
format_category_pitkin Books
format_pitkin Book
id 57558426-2490-bab6-4b25-aaeb0a4f8800
isbn 9780395700136
item_details ils:.b10698942|.i1844507x|Pitkin County Library|658.8 L665g|||1|false|false|||||On Shelf||pc||
itype_pitkin Adult book
last_indexed 2019-03-19T09:27:11.923Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_pitkin 658.8 L665g
owning_library_pitkin Pitkin County Library
owning_location_pitkin Pitkin Library
primary_isbn 9780395700136
publishDate 1994
record_details ils:.b10698942|Book|Books||English|Houghton Mifflin,|1994.|379 pages : illustrations ; 26 cm.
recordtype grouped_work
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b10698942 .i1844507x On Shelf On Shelf false true true false false true 96, 97, 98, 99
subject_facet Handbooks and manuals, Marketing -- Handbooks, manuals, etc, Small business -- Management -- Handbooks, manuals, etc
title_display The guerrilla marketing handbook
title_full The guerrilla marketing handbook / Jay Conrad Levinson and Seth Godin
title_short The guerrilla marketing handbook
topic_facet Management, Marketing, Small business