The guerrilla marketing handbook

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Publisher:
Houghton Mifflin,
Pub. Date:
1994.
Language:
English
Description
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
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ISBN:
9780395700136
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Grouping Information

Grouped Work ID 57558426-2490-bab6-4b25-aaeb0a4f8800
Full title guerrilla marketing handbook
Author levinson jay conrad
Grouping Category book
Last Update 2018-05-03 01:19:13AM
Last Indexed 2018-06-19 03:36:43AM

Solr Details

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auth_author2 Godin, Seth.
author Levinson, Jay Conrad.
author2-role Godin, Seth.
author_display Levinson, Jay Conrad
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id 57558426-2490-bab6-4b25-aaeb0a4f8800
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literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_pitkin 658.8 L665g
owning_library_pitkin Pitkin County Library
owning_location_pitkin Pitkin Library
primary_isbn 9780395700136
publishDate 1994
record_details ils:.b10698942|Book|Books||English|Houghton Mifflin,|1994.|379 pages : illustrations ; 26 cm.
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scoping_details_pitkin
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b10698942 .i1844507x On Shelf On Shelf false true true false false true 96, 97, 98, 99
subject_facet Handbooks and manuals, Marketing -- Handbooks, manuals, etc, Small business -- Management -- Handbooks, manuals, etc
title_display The guerrilla marketing handbook
title_full The guerrilla marketing handbook / Jay Conrad Levinson and Seth Godin
title_short The guerrilla marketing handbook
topic_facet Management, Marketing, Small business