The guerrilla marketing handbook
Description
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
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ISBN:
9780395700136
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Grouping Information
Grouped Work ID | 57558426-2490-bab6-4b25-aaeb0a4f8800 |
---|---|
full_title | guerrilla marketing handbook |
author | levinson jay conrad |
grouping_category | book |
lastUpdate | 2018-04-05 01:14:43AM |
Solr Details
accelerated_reader_interest_level | |
---|---|
accelerated_reader_point_value | 0 |
accelerated_reader_reading_level | 0 |
auth_author2 | Godin, Seth. |
author | Levinson, Jay Conrad. |
author2-role | Godin, Seth. |
author_display | Levinson, Jay Conrad |
available_at_pitkin | Pitkin Library |
detailed_location_pitkin | Pitkin County Library |
display_description | |
format_category_pitkin | Books |
format_pitkin | Book |
id | 57558426-2490-bab6-4b25-aaeb0a4f8800 |
isbn | 9780395700136 |
item_details | ils:.b10698942|.i1844507x|Pitkin County Library|658.8 L665g|||1|false|false|||||On Shelf||pc|| |
itype_pitkin | Adult book |
lexile_score | -1 |
literary_form | Non Fiction |
literary_form_full | Non Fiction |
local_callnumber_pitkin | 658.8 L665g |
owning_library_pitkin | Pitkin County Library |
owning_location_pitkin | Pitkin Library |
primary_isbn | 9780395700136 |
publishDate | 1994 |
record_details | ils:.b10698942|Book|Books||English|Houghton Mifflin,|1994.|379 pages : illustrations ; 26 cm. |
recordtype | grouped_work |
scoping_details_pitkin | ils:.b10698942|.i1844507x|On Shelf|On Shelf|false|true|true|false|false|true|96,97,98,99||| |
subject_facet | Handbooks and manuals, Marketing -- Handbooks, manuals, etc, Small business -- Management -- Handbooks, manuals, etc |
title_display | The guerrilla marketing handbook |
title_full | The guerrilla marketing handbook / Jay Conrad Levinson and Seth Godin |
title_short | The guerrilla marketing handbook |
topic_facet | Management, Marketing, Small business |